Don’t send emails to people who don’t want to receive them. You will rapidly alienate potential customers if you bombard them with unsolicited, unwanted communication. The following tips are all designed to help you make sure the people on your email list have genuinely opted in.
Create email copy which is personal and endearing. If you send emails which the reader identifies with, they will be more apt to buy from your company. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
Know the audience you are targeting. After you get a small list going, go a step further and find ways to get them to invite their friends on board. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. This way your base will grow organically.
Make sure you include limited promotions and special offers in your newsletters; this will keep your customers interested and always on the lookout for future emails. This type of email marketing gives the readers value for participating, but it may also encourage them to refer their friends. You may even want to offer a referral program that will allow you to expand your mailing list in a major way.
It’s important to try different layouts to see which is most effective. Make sure that the information that’s very important is at the top, as well as new offers. Be sure to try various formats to see what gets the best feedback When you have a layout that is very effective, stick with it. When you do this all of your customers know where they need to look for when searching for information they are interested in reading.
Perform in a consistent manner. Make sure to be consistent with your colors and branding in your emails. The font you choose should be something that everyone can clearly see. After a few messages, people will start to recognize when you send an email, and will pay attention. When your customers are familiar with your emails, it makes the marketing more effective.
Don’t send more than one email marketing message per week. Your customers, like you, have busy lives and probably receive many emails each day. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).
Branding is something that extends throughout your business, even down to email marketing. Because of this, you need to create a template that will let you incorporate your company colors, fonts and logos that you use on all of your marketing materials. This will make your emails unique and instantly recognizable.
It is very important to send out emails only to people who want them. If you’re bombarding uninterested parties with your uninteresting emails, there will be complaints, and you will lose business. Use the advice you have learned to target your emails to the people who want to see them.