Are you an avid online marketer? Do you know how to apply this knowledge to using Facebook? Are you a traditional marketer that must update their knowledge? It doesn’t matter how experienced you are when it comes to marketing, this article will help your business.
Facebook is a great place to share information. Facebook does not only relate to everyday chit chat, but it is also an important content format. Treat it as a marketing medium. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. Facebook can drive a ton of traffic to your sites.
Always answer to the comments and questions people send you on Facebook. Make sure to give helpful answers, and thank them for their time. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
In order to make the most of your marketing efforts, build a fan base that is solid. This means that your focus should be on building your follower count until you have around 5,000 people following you. After that threshold has been reached, your conversion rate is going to start marching.
A Facebook advertisement can be a good investment. You ad can be customized to be shown only to certain ages or genders. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. One of the advantages is that a long term commitment is not required. You can end the campaign whenever you like.
Select your updates carefully. Subscribers will lose interest quickly if the content you share isn’t valuable. Give them information they want, like how-tos or humorous posts. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
If someone “likes” your page, give them something exclusive. These “likes” can bring new attention to the Facebook page. Giving a gift in return is good marketing. It is something that you can give to everyone or offer a sweepstakes. If someone sees a chance to get something of value, they will be more likely to click that button.
Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Those customers are random, so they do not have any reason to read your daily posts. Invest in ads targeted for Facebook instead.
Immediately answer any questions and comments that your followers post on your Facebook wall. They’re taking the time to contact you, so the least you can do is reply. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.
Make your Facebook content “shareable” for others. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Facebook is all about sharing and interacting with other people. Providing your audience with useful information will ensure that they return to your page. They will also be more likely to pass that information along to other potential customers.
As you can see, the benefits of marketing through Facebook can be immense. But you must use these tips the right way. Today is a better time than any to start making money using these tips.