A common concern for business owners is wondering how to attract more customers without spending too much money. Email marketing is a cheap and efficient way to do this. If you are unfamiliar with this great method of improving your business, read on! This article is meant to get you started.
Don’t send out emails to people who don’t want them. If you send marketing materials to people who didn’t ask for them, they may mark your marketing messages as spam. This is very bad for business and you may be blocked by certain Internet providers.
Only send your emails to clients and people that you know. If you mail unknown recipients, your email may be perceived as spam. They will wonder if they know you and whether or not they care about what you’re offering. This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.
If you want to go ahead with email marketing you should get permission from your customers before you email them, you should do this for every single person on your list. If you do not get their permission, you will get a lot of spam complaints and perhaps lose customers all together.
Use A/B testing to see which emails are successful and which ones aren’t. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. This can help you see which subject lines cause readers to open your messages and which get ignored.
Test the different formats of emails. Always put the most important information and new offers on the top of your emails. Trying out different layouts will help you find what works the best. Once you find what works, continue to use it. This will help your customers know what to expect from you and know where to look for the information they want to read more about.
Consistency is important. Always use the same company logo and colors in your email. Use easy-to-read fonts for text-based information. After a few communications with your subscribers, they will start to see a familiarity with your messages and know it is always from you. Cultivating familiarity (or branding) is an important part of marketing, especially through email.
A double opt-in list is a great way to ensure that anyone who signs up for your list actually wants to be there. It may seem like overkill, but by doing this, you can be sure that a person wants to receive your emails and that will make it harder for your email provider to get into trouble.
Try to not send more than a single email marketing message in a week. Most of your customer base probably has to tend to many other email messages each day. If you send out more than one email per week, you will see that your customers will delete or not read them.
As you can see, any business can utilize email marketing techniques to get more customers for a fraction of the cost of most marketing campaigns. At just a fraction of the cost of a traditional marketing campaign, it is a great deal with great results. Use these tips to develop a marketing strategy that sees results quickly.