Mass advertising is easy now that mobile marketing is on the scene. Make sure you invest some time to learn how to implement a successful mobile marketing campaign by reading the tips below.
Don’t send random messages to your customers. When messaging clients, make sure you have something interesting to say. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers need quality information from your mobile marketing.
Independent mobile platforms require a home base or domain. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
Don’t send out text message alerts or messages in the early morning or late night hours. You’ll risk annoying customers with this practice, even people who already like your products or services.
When calling or texting someone, remember there is a live person on the receiving end; therefore, it is important to be considerate of the time in which you call as well as the type of message you are sending. Adjust your phone etiquette accordingly.
If you want maximum effect from your ads, try and make them go viral. Someone who sees it and likes it is more likely to forward it to their contacts, which really extends the reach of your mobile marketing.
Don’t forget to include links to your social media accounts on your main website. It’s more probable that people will search from your site, than they will do the extra work to see if you have a Facebook or Twitter account.
In your mobile marketing efforts, make it easy for the recipients to forward the offer to others. Before you put the finishing touches on your promotion, be sure it is simple and desirable to forward it. For example, you might offer a prize to the recipient whose forwarded information brings the most new visitors to your website.
If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. The search engine used by most mobile devices is Google, so make sure you rank on the first page of the results.
For your mobile site’s landing page, try using A/B testing. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. For your landing page, have two different versions and see which is more successful. Of the two, go with the page that performs the best.
Location is important in traditional marketing, and can be even more important in mobile marketing. Unlike other marketing methods, mobile marketing lets customers know right where you are. This opens up new location-based options that do not exist anywhere else. Carefully consider the potential benefits of a localized approach and look for ways to apply it to your current marketing plan.
No matter how good your advertising is, there is always room for adjustment. And you can find good inspiration by monitoring the direction your competition is heading. The tips offered in this article can help you surpass your competitors and corner your own market advantage.